Curious Minds | Strategic Communication & Advocacy Campaigns Australia

I have no hesitation in recommending Curious Minds as your Agency of Record. Over the last 5 years Curious Minds has worked closely with the Pharmacy Guild of Australia to help achieve outstanding outcomes for Australian patients. Through COVID Curious Minds ran our digital response which culminated in over 1 million people using our digital vaccination service. Curious Minds were the lead agency in our campaign to reduce the cost of the PBS, which resulted in bi-partisan political support and the lowering of the general co-payment from $42 to $25 (across two campaigns) benefitting most Australian households. The team is flexible, engagement focused and innovative. Their work and results, that have led to a better national health system, speak for themselves.

Curious Minds has successfully helped the Alliance for Gambling Reform significantly increase its individual donations and has also been instrumental in helping the organisation win a number of grants. Their strategy and expertise has helped The Alliance put gambling reform on the national political agenda and also increased our influence in a number. State jurisdictions where we are fighting to reduce the damage caused by poker machines. The Curious Minds team are very responsive, and their work is excellent. Perhaps most importantly they are committed to the cause of reducing gambling harm in Australia and will go the extra mile to help achieve this outcome for a better Australia.

I highly recommend Curious Minds for their great work at World Vision. Their team’s creativity in developing the main assets of our campaigns was crucial in capturing our audience’s interest and making the campaigns both engaging and educational. Their ability to adapt to our specific requirements and incorporate feedback swiftly showcased their commitment. The thoughtful crafting of content and how they leveraged and respected our girls’ stories demonstrated a deep understanding of the subject matter. We look forward to collaborations in the future.

I’ve worked with Steve and the team at Curious Minds for several years across multiple successful campaigns. Their strategic expertise and fast turnaround make them true leaders in the field. They excel at creating a compelling sense of urgency that drives real behavioural change among targeted demographics. Their unique ‘inform and swarm’ strategy consistently delivers results, cutting through the noise to engage our audience across both digital and traditional channels while leveraging current market trends.